Would you give up 11% of your market? That's the percentage of U.S. population that is Hispanic (March 1997 figures), and it is exploding. We're talking about consumers spending $300 billion a year--and that figure is projected to triple by the year 2010. Spanish is the first language of approximately 90% of U.S. Hispanics; and about 80% of bilingual Hispanic adults report that they are more comfortable speaking Spanish than English. We have plenty of bilingual customer service representatives that can break down those language barriers that come between you and your customers.

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